![]() “We wouldn’t be where we are without the school’s resources. “Northeastern was huge for us, and instrumental in us getting off the ground,” Lubin says. They received a $10,000 grant from IDEA, Northeastern’s student venture accelerator, and got help on refining the company logo, packaging, and website from Scout, the student-led design studio. Slate, a Boston-based startup, flipped the concept of chocolate milk on its head by creating a line of better-for-you, canned chocolate milk targeted towards adult consumers. Lubin and Belinsky credit much of Slate’s successful launch to resources at Northeastern. “Then, we realized we both have always had this idea for a better-for-you chocolate milk that’s for adults.” “Both of us were at a point where we were looking for the next thing, and we both wanted something we could hold, something tangible,” Lubin says. Lubin and Belinsky say that frustration brought the two together as business partners. That meant they drank the same brand of lactose-free chocolate milk, but as they got older, Lubin says it became less socially acceptable to drink chocolate milk because the packaging was aimed towards kids. Lubin says both he and Belinsky grew up loving chocolate milk, but they, like 65 percent of people, are lactose-intolerant. They’ve also removed the lactose and amped up the. For us, that was the first step of validation, the first domino where we’re like ‘this is something that people want.’” Slate Milk’s Chocolate, Dark Chocolate, and Espresso Chocolate Milks are like the grown-up athlete’s version of the classic childhood treat. as the Student Speaker for the Francis Ouimet Scholarship Fund’s Annual Banquet on. Founded in 2018 and headquartered in Massachusetts, Slate is a line of lower sugar, higher protein, lactose free chocolate milks. “Even if you’re a large brand, it’s hard to ever validate anything. Josh Belinsky of Westwood and Northeastern University has been selected. “It blew our expectations out of the water,” Lubin says. They raised over $50,000 in pre-sales from almost 1,200 different customers, which Lubin says, gave them the validation they needed.Ĭan these siblings make suspenders fashionable again? This past spring, Lubin and Belinsky launched a Kickstarter campaign to fund their initial production run. ![]() Lubin and Belinsky said this method enables them to make a product that has 50 percent less sugar than skim milk and 50 percent more protein than whole milk. To create the milk, the company uses a process called ultrafiltration, which removes some of the natural sugars and water in milk without reducing the protein. Slate offers a classic chocolate milk, as well as dark chocolate and espresso flavors, that are available in New England stores such as Whole Foods Markets and Roche Bros. “We believe that we’re innovating this space, and for a drink that we love.” “There’s been a ton of innovation in the dairy-alternative space, but there’s not much in the chocolate milk space,” says Lubin, who studied communication and media studies at Northeastern. Photo by Matthew Modoono/Northeastern University ![]() Northeastern graduates Josh Belinsky and Manny Lubin. ![]()
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